Brand Experience Strategy · Retail Experience Design · Experience Design Consulting
Brand experiencesthat move culture
I help ambitious brands turn big ideas into transformative experiences, services, products and immersive environments people actually choose.
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·················Transformational brand experience work lines up three things that usually pull against each other: what the business needs, what the brand stands for, and what people actually want. Lining them up on paper is the easy part. Getting the teams to come together and share the vision is the real job, and it's the part I love.
People
Start with how people actually behave, what they need, and what the business can deliver. Get that right and you solve the real problem, not a tidy version of it.
Place
Design the whole journey, from the space you walk into, to the person you talk to, to the screen in your hand. The aim is somewhere people want to come back to.
Process
Run the room and lead the programme. Get teams aligned quickly, turn vague ideas into clear decisions, and leave you with a plan you can actually build.
About
For twenty years I've helped big, demanding brands turn ambition into experiences people actually choose, and I've got the numbers to back it up. Most recently I ran retail concept and design at Nike in Greater China, where my team built the first standalone ACG store anywhere in the world.
Years experience
Global design companies
Client engagements
Projects delivered